Three chosen Sketches

Artwork 1 

Theme: Communication series

Title: Astronaut

Tagline: Communication is everywhere

Article: No Matters how far of the distances, communication can be occur in everywhere.The

astronaut communicates with each other in space when they are spacewalking through the

use of radio waves. Radio wave signal are sent to their headsets which then translates the

signal into the form of sound. 

Visual Concept analysis: The first poster title astronaut is draw up with two astronauts, satellite and planet to bring out a clearer understanding of communication in space. The background color for this poster is a bit similar to the painting style of Vincent van Gogh famous artwork, Starry Night. The whole poster is color in vivid color to bring out the sense of reality.  

Color Theory Analysis: Warm Colors: Colors such as yellow evoke warmth because it reminds us of things like the sun. The background color which is in blue, purple and grey represent the color in space.

Artwork 2

Theme: Communication Series

Title: Stethoscope

Tagline:Hello

Article: Communication requires a sender, a message, and an intended recipient. In addition, 

communication requires that the communicating parties share an area of communicative

commonality. Stethoscope is a traditional communication tool that human use it to 

communicate with each other in a short distances.  

Visual Concept Analysis: The image of one girl and one guy is holding stethoscope and talk with each other. This is also another type of communication which bring out the meaning that there is no barrier in communication. The title is placed in between the houses and the tagline is placed in the wire of stethoscope which means that the sender (girl) is transmitted the word ‘Hello’ to the receiver (guy). The article will place in the river which brings out the sense that the word is moving in the water. Thick application of color is applied in the window which is in black color.

Color Theory Analysis: Cool Colors: Colors like blue, green and orange evoke a cool feeling because they remind us of things like blue color is represent water and cloud, green color represent grass and orange color represent the face of human. 

 

Artwork 3

Theme: Communication series

Title:Tomato

Tagline:Persuading you

Article: Nonverbal communication is the process of conveying meaning in the form of

non-word messages such as facial expression and eye contact. When people are using eye

contact and show facial expression toward you, you can understand what are the person

going to with you instead of speaking out the word. 

Visual Concept Analysis: In this poster, a drawing of a mother is trying to persuade the daughter to eat tomato. The emotion is drawing out in the eye of the mother and daughter who the mother is looking on the daughter and the daughter is in thinking face and looking on the tomato. In this poster, the drawing of nonverbal communication such as facial expression and eye contact is included. The title of this poster is tomato but the word tomato will not be written out because the graphics of tomato is to representing the title.

Color Theory Analysis: Saturation: Refers to the amount of a color used. When a color is at full saturation, it is extremely vibrant. The image of tomato is extremely vibrant which color is in light orange. Vivid color such like orange and blue is represent the face of the human and the wall which will bring out the sense of reality.  

Typography theory analysis: The typography for my poster designed is simple and freedom. The meaning is I have not specified the font that must be use in the poster; I will use any type of font which I feel is suitable to apply on the poster. In addition, I have referred to the work of a typography artist, Coulson Macleod which is also a famous artist who is using simple and different type of font in the artwork. 

Element of design analysis:

 1.      Line

-          In my three poster design, I used vertical line which suggests more of a

potential for movement. Besides, I used diagonal line which strongly

suggest movement and give more of a feeling of vitality in my artwork.

2.      Shape

-Naturalistic shape, cloud in the second poster.

-Geometrics shape, moon, planet and tomato (circle), houses, window,

  frame and clock (Square, rectangle, triangle).

3.      Value

- A light figure on a dark background will be immediately recognized as

 the center of attention which is used for the three poster designs.

4.      Color

-For the three poster designs, vivid color is applied in all the images which

represent that different color has different meaning. Besides, vivid color

can bring out the sense of reality on the particular image.

5.      Texture

-Images show elements that are in complete contrast with each other in

  the three poster design.

6.      Alignment and proportion

-The alignment for first and second poster is asymmetrical while third

  poster is symmetrical. Besides, the proportion for the three posters is

  unequal which the arrangement is not equal.

7.      Eye movement

-In the three posters, the eye movement will be focused on the astronaut

 and human. The used of vivid color is also catching attention of the

 viewers.

Principle of design analysis:

1.      Hierarchy

-The arrangement of the image in all three posters is well organized 

  which will guiding the viewer through the content by way of  

  importance.

2.      Balance

-asymmetrical balance is applied in first and second poster. Symmetrical

  balance is applied in the third poster.

3.      Proximity

-The arrangement of images in three posters is not placed closely with 

  each other.

4.      Rhythm/ repetition

- The object and background is paint from dark to light color and the 

   repetition of drawing human in all three posters.

5.      Scale

-The sizes of human and astronaut in the three posters are equal.

6.      Unity/variety

-The use of color and images makes the graphics look unity. The variety is

 different color is applied in different object on the three posters.

Three chosen poster design

First poster: Astronaut

Sketch: 

Adobe Photoshop & Illustrator:

Title: Astronaut

Tagline: Communication is everywhere

Article: No matters how far of the distances, communication can be occur in everywhere. The astronaut communicates with each other in  space when they are spacewalking through the use of radio waves. Radio wave signal are sent to their headsets which then translate the signal into the form of sound.

Typography: Curlz Mt, regular (used for title and tagline)

                   Blackoak Std, Regular (used for the article)

Summary of execution:

• Software: Adobe Photoshop and Adobe Illustrator CS4
• Tool: Magic wand tool, paintbrush tool, ellipse tool, arc tool, type tool

Second poster: Stethoscope 

Sketch:

 Adobe Illustrator:

Title: Stethoscope

Tagline: Hello

Article: Communication requires a sender, a message, and an intended recipient. In addition, communication requires that the communicating parties share an area of communicative commonality. Stethoscope is a traditional communication tool that human use it to communicate with each other in a short distances.

Typography: Monotype Corsive, Regular (used for the title)

                   Bauhaus 93, Regular (used for the tagline and article)

Summary of execution:

• Software: Adobe Illustrator
• Tool: Rectangle tool, pen tool, line segment tool, rounded rectangle tool, ellipse tool, arc tool and rotate tool.

Third poster: Tomato

Sketch:

Adobe Illustrator:

Title: Tomato

Tagline: Persuading you

Article: Nonverbal communication is the process of conveying meaning in the form of non-word messages such as facial expression and eye contact. When people are using eye contact and show some facial expression toward you, you can understand what are the person going to say with you instead of speaking out the word.

Typography: Brush script std medium (used for the tagline and article)

Summary of execution:

• Software: Adobe Illustrator CS4
• Tool: Pen tool, ellipse tool, rectangle tool, line segment tool

Communication Series

18 designs......
 Post-impressionists, vincent van gogh 
-Real life subject matter
-geometric forms
-use arbitrary and vivid color in painting

Astronaut

 

-Background color is a bit like the painting style of vincent van gogh famous artwork, Starry night

- to express the way of communication in space 

-satellite is also count as a communication tool that the receiving station can receive the message which is sending from space

Stethoscope

 

 -the image of one girl and one guy is holding stethoscope to talk with each other. 

 -to express that without hand-phone or telephone we also can talk through voice.

Bird feeding

 

- this poster is to portray that the birds communicate with their baby through feeding.

-to show that communication does not just happen between people in the world. Animals is communicate as well.

Communication can be anytime, anywhere

 

-the story of this poster is whenever u are missing somebody is not beside you, you can listen to his/her voice by communicate through the phone.

-the image of the person is in day time talking in the phone with the one who is in night time.

-colourful painting

 Communication have no boundaries

 

-this poster is about a blind person touching the elephant. 

 -to express that even a blind person cannot see something but they can observe it by touching.

The beginning  of LOVE

 

-a sweet couple walking in the park, holding hands and happily communicate with each other. 

-the color and the graphics is unity, bring out powerful effect.

Maintain relationships through communication

 

-elements of design is applied in this poster.

 -using geometric shape to draw out the window and brick.

-two person is discussing on the view outside the houses. 

Sunrise

 

-the poster deliver the message of the dog and cat is looking on sunrise. 

-using line to draw out the shape of cat and dog.

Morning talk

 

- this poster is to express that two person is talking while waiting the arriving of bus in the morning.

-interpersonal communication

 Drive safely

 

- an old lady and old men is talking in the car.

-using colourful painting to bring out the sense of reality.

Tomato

 

-the story in this poster the mother is trying to persuade the daughter to eat tomato.

 -the emotion is showed in the image.

 -the mother is looking on the daughter and the daughter is in thinking face and looking on the tomato.

  

 Learn through communication

 

-the story of this poster is the mother is telling the son that he must washing hand after finish eating. 

Going to somewhere

 

-using shape to draw out the shop.

 -using line and combine it as road.

 -the story in this poster is the person is asking someone for the directions.

Non-verbal communication

 

- non-verbal communication. 

- a finger is pressing on going up by mention that he/she wanted to going up. 

- the main idea in this poster is to mention that we need to observe someone where he/she wanted to go without saying any words.

Letter

 

-using square to draw out the shape of envelope.

-this poster is to express that people communicate with others by sending letter.

No Phone, no life

 

-the tagline is No phone, no life is because phone is very important in our life to communicate with everyone. 

- with phone, we can communicate anytime and anywhere by sending messages or give a call. 

Classroom

 

-the story in this image is the lecture is communicate with the student in the classroom.

Fortune Cookies

 

-the image in this poster is a fortune cookies and come with a note.

-this is another way of communication that Chinese used to give people this cookies. 

-when the person eat the cookies, they will get the small note print with messages such like happy always, healthy always.

-instead of wishing people by saying out the words, eating fortune cookies can know what the person wanted to say something with you.

Vincent Van Gogh

What is Post-Impressionism?

is the term coined by the British artist and art critic Roger Fry in 1910 to describe the development of French art since Manet. Fry used the term when he organized the 1910 exhibition Manet and Post-Impressionism. Post-Impressionists extended Impressionism while rejecting its limitations: they continued using vivid colors, thick application of paint, distinctive brush strokes, and real-life subject matter, but they were more inclined to emphasize geometric forms, to distort form for expressive effect, and to use unnatural or arbitrary color.

 

Vincent van Gogh, birth name Vincent Willem van Gogh (March 30, 1853 – July 29, 1890) was a Dutch post-Impressionist painter. His work are notable for its rough beauty, emotional honesty and bold color.

Why is Vincent van Gogh?

Vincent van Gogh style of painting was to paint in blots of colourful paint. In his artwork, he wanted to shows that when the gradation colors are next to each other, it trick the eye in a sensation of movement. The reason i like his artwork because colourful paint can catch eye attention and bring out the sense of reality. His artwork is giving me the sense of i'm looking on a real moving graphic instead of a hand drawing artwork.

During his beginning years as an artist, his palette of color was muted and dark. After he moved to paris, his realize that his dark muddy palette of colors was hopelessly out of date and was undeniably replaced with a growing spectrum of Impressionist color. Soon,he adopted these Impressionist and Post Impressionist idea's and began painting with his own highly personal style.

 The Potato Eaters, Vincent van Gogh first major work.

  

Starry Night

• Famous artwork
• Paint on real-life subject matter
• depicts the view outside his sanitarium room window at night.

The Principles and Elements of design for Vincent van Gogh artwork.

Principles

1. Rhythm/repetition

-Rhythm is the repetition or alternation of elements, often with defined intervals between them. Rhythm can create a sense of movement, and can establish pattern and texture. For instance, Vincent van Gogh artwork are bring out the sense of movement by he paint it from dark to light color and the lines he makes are very thick.

2. Unity/variety

-Unity is the underlying principle that summarizes all of the principles and elements of design. Consistency of form and color are also powerful tools that can pull a composition together. In Vincent van Gogh artwork, the use of color and shape makes the graphic looks unity. With just simple drawing by using shape and color, the graphic can have a powerful effect.

3.Balance
-Asymmetrical
-the houses and star is in different sizes

 Elements

1. Shape

-can be divided into naturalistic shapes and geometric shape
-naturalistic shapes,tree, cloud
-geometric shape, houses (square, rectangle, triangle), moon(circle)

2.Color

-has tremendous expressive qualities

-value is defined as the relative lightness or darkness of a color. (background and object)

-contrast of value separate objects in space. (house, church, tree, moon, cloud, star is separated from one another.

-gradation of value suggests mass and contour of a contiguous surface (paint gradation color)

3.Line

- from the painting, the artist use curve line to represent as cloud and use curve line to draw as a tree.

-the image looks natural when using curve line to draw out the image.

References:

http://www.allposters.com/-sp/Starry-Night-c-1889-Posters_i96788_.htm?aid=85097&LinkTypeID=1&PosterTypeID=1&DestType=7&Referrer=http%3A%2F%2Fwww.artcycloped

http://www.google.com.my/search?hl=en&q=The+Potato+Eaters&gs_sm=s&gs_upl=9536513l9538974l1l9540028l1l1l0l0l0l0l0l0ll0l0&biw=1958&bih=910&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi